Every operator sends a post-trip follow-up asking for a review. Fewer send a good pre-arrival email, and it's the pre-arrival email that shapes the review before the trip even starts.
The anxieties travelers actually have
- Where exactly do I meet you and at what time?
- What if my flight is late?
- What's the weather actually going to be?
- Do I have the right shoes?
- Is there one number I can call if something goes sideways?
If your pre-arrival email answers those five things, the guest arrives calm. Calm guests write better reviews.
What most operators send
A confirmation copy of the booking they already have, plus a link to a PDF nobody opens.
What the good ones send
- 250 words, plain text, one voice
- Meeting spot with a landmark and a pin
- One phone number
- Weather at the destination for the trip dates
- A "wear on the plane / bring in your carry-on" line
- One friendly line about what to look forward to
The measurable effect
Ops teams that add this single email report fewer day-of "where are you" texts, fewer late arrivals, and higher review scores, with no change to the actual trip.
Draft one with the Travel Newsletter tool.